Published on February 18th, 2015 | by Day Trader
Knowing How to Find the Ideal SEO Reseller for Your Agency
The time in which having an established web presence was an upgraded option for businesses has long since passed, and now, having a well-established web presence is essential for any business, even brick and mortar companies. When it comes to establishing a web presence, SEO plays an integral role in developing a successful marketing campaign. Over the years, White label SEO has become more of a complex dynamic than it was 10 years ago.
Due to the expanding complexity associated with contemporary SEO strategies and techniques, many companies are looking to outsource the SEO responsibilities to an agency that specializes in SEO. This can be a challenge, because many of the SEO agencies that are offering services are what is known as SEO resellers, meaning that they offer SEO services to their client, managing the account, while outsourcing part or all of the actual SEO tasks. When choosing an SEO reseller, it is vital to have a lucid understanding of what you are looking for.
Be Aware of What You Want to Offer Your Clients
One of the most important steps in your search for an effective SEO reseller is to develop a clear understanding of the services that you are looking to have done or offer to others. It is important to understand that SEO strategies and techniques have expanded and evolved over the years, and it is paramount to have a lucid perspicacity of exactly what you are looking for from a reseller. This can range from old fashioned SEO tactics, such as comment backlinks, although they are primarily frowned upon by most businesses now, or PR-focused press releases and news articles.
Specificity is important when searching for an SEO reseller. When a campaign lacks specificity, it is difficult to measure the success of the campaign, and it is equally difficult to predict and project outcomes.
Don’t Get Lost in Price Shopping
One of the most common problems that occurs when searching for an SEO reseller is the proclivity to become too focused on price, while ignoring the other vital elements associated with producing quality SEO services. Whether a company is looking for a reseller to perform SEO on their own site, or they are an agency looking to outsource SEO work, it is important to make sure that the reseller that they are using has the experience and capacity to provide high quality services that produce efficacious results.
When it comes to finding a good SEO reseller, cheaper is rarely better. When careful consideration is given to the fact that Google is pushing a strong quality and anti-spam agenda, attempting to take the cheap route can put you and your clients in “search engine” hot water fast.
Choose Quality in Lieu of Quantity
While there are some SEO resellers that focus on high-volume content production, they run the risk of incurring the wrath of the major search engines for producing poor irrelevant content. It is much better to search for resellers that have the ability to produce quality content that will be relevant to the target audience. It is all about improving the user experience, so content must be original and focused on providing meaningful and useful information to users. The best way to evaluate an SEO reseller for their ability to produce quality, relevant content is to ask for samples of content that they have created for other clients. You should be looking to build long-term relationships with your clients, and the only way that this goal can be achieved is by providing favorable results on a consistent basis. This begins with quality content. This cannot be done by selling clients cheap $100 SEO packages that don’t perform.
While closing the deal with potential clients is the ultimate goal, establishing value through proper pricing is essential to long-term client retention goals. What this means is that quality has to be the primary element by which SEO resellers are evaluated. Attempting to find a cheap service that will allow you to offer inexpensive packages to clients, in order to close deals, will simply lead to upset customers 60 days down the line. High client turnover in this industry will lead to company failure.
A Reseller that Can Relate to Your Vision
One of the most important elements of a good business partnership is communication. No matter how good a company’s services or products may be, if they cannot effectively apprehend the vision and goals of a potential partner, the strategic alliance that is created will not be sustainable. A good SEO reseller will be able to understand the direction you are looking to take your company in, and they will be able to effectively communicate to you how they will be able to assist you in meeting your goals.
There are multitudinous elements that must be considered when attempting to partner with an SEO reseller that will be able to provide the service support that will ensure that you are able to service your accounts in a manner that produces great results.